The following attributes are essential for achieving maximum sustainable profit:

  1. Grass Conversion Efficiency / Inherent Body Condition.  This requires a high Relative Intake resulting from a small frame, overall adaptation and an aggressive grazing behaviour.
  2. Hormonal Balance.
  3. Optimum milk.
  4. Good Meat: Bone Ratio
  5. Easy-Care attributes.

The young Mashona bull pictured above and bred by Johan Smit epitomises all the attributes of a good beef animal.  Johan understands how to “read” nature correctly.

All that remains is to accelerate natural selection. This is the only appropriate role a true breeder has.